About us

Fashion is our family business—it’s where we came from. And as adults, we’ve gone on to build fashion careers of our own. We’ve been a part of more than 500 fittings in the luxury market, managing product development for men and women along the way.

Throughout our career, we noticed a trend. The largest fit models were a size six. Garments rarely, if ever, went higher than a size twelve. If plus sizes were considered at all, they were relegated to “extended sizes”—an afterthought of the main collection.

This lack, even total dismissal, of plus size women didn’t reflect what we saw in the world. Our lives are filled with people of unique backgrounds and bodies who weren’t represented in fashion fitting rooms or the clothes they produced.

For certain sizes, fit was tedious, quality was rare, sustainability was a nice-to-have, and choice was near non-existent.

We understand how every detail contributes to a garment’s quality—from the button chosen to stitch used. We know how much energy and waste (fabric, water, CO2 emissions) is used to take a single garment from concept to the selling floor. Using this expertise, we’ve created a low-impact, high-quality collection developed start to finish with women size 14-28 in mind.

Polished but playful, practical but unique, considered but never severe—every HOURS design is ethically crafted, made for fit, and available only to you.